Words, when wielded effectively, can carry great power. But that’s for another post. As we near the end of 2010, I’ve compiled a list of words that have simply lost their meaning from overuse. Many of these are perfectly good words that just need a time out.
The age of social media has placed an emphasis on easily digestible content and PR has followed by simplifying messaging and press releases accordingly. While Woody Guthrie was talking about music when he said this, we should think about it in the context of how we communicate as marketers:
“Any fool can make something complicated. It takes a genius to make it simple.”
In honor of simplicity, I asked the InkHouse team to send me their lists of words that we should retire after 2010. Most of these fall into the category of overuse in marketing materials, but we threw in a few pop culture terms for fun.
- Best-in-breed and leading-edge
- Leading provider
- Next generation and revolutionary
- Paradigm shift
- Rock or rocking, as in “to wear”
- Fashionista, maxinista, frugalista, bargainista. Need I say more?